Privacy Policy

Last updated: 1/30/16

The general jist:

Loftii was founded to make the world a better place. We adhere to the golden rule in all we do and that applies to your privacy. We’ll treat your information the same was we’d treat our own. We won’t sell your information, we won’t SPAM you, and we’ll lock your information inside our own Fort Knox of security. If you ever decide you no longer want to participate with Loftii – if you unsubscribe or uninstall our browser extension, we won’t hold a grudge. Once you tell us to stop emailing, we’ll stop with no retaliation – no egging of houses or slashing of tires. We might shed a few tears and eat some Ben & Jerry’s, but that’s about it.

Too simple? If you were looking for a longer (and more boring) version, keep reading below:

This privacy policy describes how Loftii (“we” or “us”) collect and use your personal and shopping information, why we collect it, and how we use it. If this policy changes in the future, we’ll notify you by posting the policy changes right here before the changes are implemented. Once the policy has been updated, your continued use of Loftii (website, browser extension, and/or apps) indicates your agreement to the policy. If you disagree with the policy, please discontinue use of Loftii. If you have a question about this privacy policy, you can contact our Chief Privacy Officer by email at

No use of Loftii by persons under the age of 13

We take the safety of children very seriously. Loftii is not intended for use by anyone under the age of 18 without explicit permission and under the supervision of a parent/guardian who assumes full responsibility for use by the minor. Loftii does not ever knowingly collect or use personally identifiable information from persons under the age of 13. If a child under the age of 13 has provided us with personally identifiable information, the parent or guardian of the minor should contact us immediately and we will remove all information associated with the minor.

Information we collect and how we use it

Our vision is to make the world a better place by enabling you to use your daily shopping habits to donate to the cause of your choice. In order to enable this, we must collect information about you and your shopping habits in order to maximize the amount of money you are able to donate.

When you become a member of Loftii, we collect the information you provide (your name, email address, age, etc) ("Personal Information"). We store your Personal Information in a secure account so you can access it in the future. We also track shopping and transaction information to track purchases and send donations to the cause you have selected and also to generally improve and personalize our services.

Currently, we also use a third-party service provider to track and analyze non-personally identifiable information about our visitors and customers. We use this information to improve the experience you have with Loftii. We may also use this information for advertising purposes.

When you use the Loftii browser extension, we monitor your browsing behavior and store your purchase history. Non-personally identifiable purchase information is shared with our affiliate partners for processing of commissions.

Lastly, we may use your information to send you notices about partners, promotions, causes, surveys, contests, etc. If at any time you no longer want to hear about these things, you can opt-out.

Social Media

Loftii offers social media features, such as the Facebook Like and a “share this” button. These social media features may be hosted by us or a third party. If they are hosted by us, they adhere to our privacy policy. If they are hosted by a third party (such as Facebook), they are governed by the privacy policies of the companies providing them.

Does Loftii share my information with third parties?

We share your Personal Information with third parties only in the ways that are described in this privacy policy. We will never sell, loan, or rent your Personal Information to third parties. If at any time we are required to utlize contractors or vendors to help us provide some of the services offered by Loftii, it is with the requirement that such Personal Information will be held to the same confidentiality standards and used only for the specific services contracted. We reserve the right to disclose information we collect (including Personal Information) as required by law and when we believe that disclosure is necessary to protect our rights or to comply with a judicial proceeding, court order, or legal process served on us or our corporate affiliates, or to protect us, our corporate affiliates, or our members from losses.

How we keep your information secure

The security of your Personal Information is of paramount importance to Loftii. We use a secure, encrypted connection (called an SSL connection) on all pages where you access or transmit Personal Information. More than 90% of Fortune 500 com

Cookies (yum)

Our hope is that one day, we’ll be able to give real, freshly baked cookies to every user of our website. For now, we use cookies for authentication, website personalization, and order tracking. Users can control the use of cookies in their browser settings. If you disable the use of cookies, you will no longer be able to make donations using Loftii.

Oh – and keep in mind…

Loftii will never ask for your email address, password or any other Personal Information in an unsolicited phone call, email or letter. Loftii links to many other websites. Each of these websites should have its own privacy policy that may differ materially from this privacy policy. Once you leave, your visit is subject to the privacy policy of the website you are visiting.